Brick and Mortar Store vs. Online Stores

A lot people contemplate whether they should buy glasses in a brick and mortar store OR online.
There are pros and cons to both, let me take you through a few...

Online
Pros:
-Inexpensive: most online shops are not a large operation, hence reducing their overhead
-Convenience: Shop from the comfort of your own home
Cons:
-Style: you cannot see if you like the style on you or not
-Adjustments: are your glasses lopsided? crooked?
-Warranty: what are their policies on manufacturer defect?


Store
Pros:
-Professional Advice: They know what works well for your RX and what looks good on you
-Precision: They will take measurements to make sure your glasses will be comfortable and in focus.
-Comfort: All opticals will have someone who will be able to adjust your glasses to make them sit well
-Warranty: Any reputable store will be able to provide you with a warranty
-Try it on: Try them on and compare them with other frames. See what they look like back to back
Cons:
-Cost: it may cost more than online but it is because they have skilled professionals on site
-Selection: A single store might not carry all the lines you want to see

Everyone has the choice to pick how they want to shop. Both have their pros and cons, it's your choice to pick what's most important to you.