Wednesday, April 29, 2009

Made in China

This seems to throw people off. If we play a game of word association, when we hear the words "Made in China" we generally think "cheap, knock-off, cut corners, poor quality, mass produced..." and the list goes on. We have been accustomed to think that if it is manufactured in China that we don't want to buy it.

What if I told you some pieces from Giorgio Armani, Hugo Boss, Gucci and may others were made in China. Natural instinct will say "they are ripping us off".

But like anything else, it doesn't matter where is it made. The quality will be reflected on "QUALITY CONTROL". The larger manufactures maintain a certain level of quality control by bringing in their own personnel to oversee the operation. It is not that the local are not capable of managing the level of quality, but it is just so that companies can implement their own measures to control quality.

What this all means: you can have 2 factories, back to back, using the same materials, machines and local people but produce different products. One factory will produce products for Company ABC while the other produces for Company XYZ. Company ABC wants aviators finished and out the door for $2 regardless of anything else and Company XYZ wants them made at $50 while implementing their own policies and quality control in the factory. Their quality will reflect in that.

So, if its made in Italy, it must be well made. MYTH! Same goes for Italy, Denmark and everywhere else. It's about quality control and not the country.

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