Saturday, June 20, 2009

How to Develop your own Sunglass Line

There are many things to consider when making your own sunglasses line. Let's assume you have weighed all your options and you think it makes sense to make it and you're gonna make a million bucks with your super good designs. Let's start from the beginning.

1. Draw out the design you want to achieve with a paper and pen OR make a CAD design
2. Send it into a sample maker or custom frame builder, assuming you can't make it yourself (there are people who can make a sample of what you want to make)
3. Receive the sample and see if it is the look you were trying to achieve . If not, send it back and make the neccessary corrections.
4. If it is up to your standards, look into factories to see if they can make it
5. All of them will say they can make it, so you have to determine how much you want to spend on each frame. You can tell them you are willing to pay $1 or $100 per frame. They will make it accordingly, and the quality will reflect that. Try to ask for previous frames they have made and judge the quality.
6. Once you have picked your factory, put in your order. Keep in mind that you will need to produce minimum orders. (Minimum is usually 600 pieces per color per frame)
7. They will probably make a small lot for you to see if you like them.
8. If you like it. Great! Finish your order and you are now the owner of 600 pieces of 1 color of 1 model.
9. Get the model out to your distributor and put them out across the country and across the globe.

Things to consider...
-Which factory are you going to use?
-Can they produce it the way you want?
-How are you going to unload 600 per color per model?
-Are you willing to sell only a few and take a hit on the rest as a hobby?
-Can you get the factory to maintain your quality if you decide to make more?
-How are you going to keep producing more IF you cant sell the first lot?
-If you sell to stores you will have to take take-backs (warranty issues, return on frames)?
-Factories don't offer warranties. Will you take a hit on it?
-Will anyone buy it from a store if they provide no warranty?
-Can you release new models every season?
-Can you afford to launch this project?
-Will people buy your product, even if you have no prior experience and you're not a name brand?
-Can you design something that will look good and more importantly FIT comfortably?
-If they don't sell do you have somewhere to dump them and make SOME money back?

-What will you do with all that money when you hit it BIG TIME?

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