Monday, June 1, 2009

LensCrafters' 30-day money back guarantee

Have you ever thought of why LensCrafters has a 30-day money back guarantee that nobody else can offer? There are several reasons.

I heard that LC claims to donate their returned glasses to their foundation of "Gift of Sight". I thought to myself, that is odd, I have never seen someone in the community get a free pair of Prada, Ray-Ban, Chanel or anything of that nature from LC. But then again, how many people actually return their glasses, right? But it struck me as odd, so I investigated further...

According to a few sales associates (1 being a family member of mine) and manager, the glasses are usually clean up and made sure that there are no visible scratchesg and gently placed back on the board to re-sell.

Why would they do this? Simple, it's a business. Some businesses just cut corners to reduce costs.

What does this mean to you? Sorry to say, but you might be getting a pair of glasses that someone has previously enjoyed (or NOT enjoyed for that matter).

Why would such a big company like that do something so unethical? It's not something that is done from a corporate level. The store managers just don't want head office to hear about returns, which translates to sales that are lost. So they cover their loss from the store by putting it back on the board. Why would a manager do that? Because they are not opticians. They are just sales managers. Don't expect much from these guys, not to say they are not good people or don't know what they are talking about. I'm sure they know more about eyewear and the industry than most health professionals.

The VP of Luxottica recently announced at a Vision Expo that their 30-day guarantee return rate is at about 2%. That's great, but probably not all that accurate seeing as how some make it back onto the board.

How do you know if it has been returned? Look at the lenses, if they do not have a logo on the lenses, like 99% of the frames out there, that means they re-cut a new plano lens into the frame. Stay away from it. Keep in mind, LC cannot order in a new frame. They only sell what they have on their board.

Happy Shopping!!!

No comments:

Post a Comment